Strategic questions about the content marketing strategy are:

1) Customer Buyer Persona

• What special characteristics such as needs, questions or problems do the personas have?
• What are their demographic data such as age, gender, position?
• What are their goals, expectations, interests, and visions?
• What offers, solutions and experiences are they looking for?

2) Goals, benefits, topics

• What goals is your company pursuing in content marketing?
• What topics should be chosen to achieve high-quality brand positioning while addressing customer-centric concerns?
• What benefits does the service offer?
• Which sales arguments convince?

3) Story, formats, media plan

• What is the key story?
• How are the messages formulated?
• What is the tonality?
• What measures are required, such as blog, landing page, social media marketing?
• How is the media plan conceived: paid media, owned media, earned media, social media?
• How is the promotion, for example with Influencer Marketing?

4) Publications, actions, schedule

• Which publications (such as white papers, blogs, video series) should be created?
• Which actions (eg campaigns, webinars) should be planned?
• What are the leitmotifs of the campaigns?
• Which formats (such as texts, video, pictures) should be planned?
• What is the campaign time and budget plan to achieve the goals?

5) Content Marketing Costs: Production, Processes, Tools

• What is the cost framework for content production?
• How is content production done: internally or externally?
• How are the roles, tasks, processes, and responsibilities defined?
• How are governance and quality management controlled?
• What costs does the content promotion cost?

6) Content Marketing Controlling

Which key figures should be selected for success measurement for:

• the financial perspective
• the customer perspective
• the internal process perspective
• the learning and growth perspective?

The scope of the three components for the ghostwriting article:

Research

• Research and identify popular/affine media
• Research and identify popular/affine topics
• Choose the topics and write outlines

PR outreach

• Identify the editors in chief of the chosen media
• Start pitching them the outlines

Copywriting

• Once one agrees, write the article
• Check it with the customer and get it ready to publish

Media Network CIS

Swiss Health Magazine, Vogue, Elle, L’Officiel, Harper’s Bazaar, Allure, Marie- Claire, InStyle, Conde Nast Traveller,  Aeroflot, Aeroflot Premium, Forbes, Forbes Woman, GQ, SNC, C and etc. In total: app. 50 leading magazines in Russia and CIS).

• Web promotion and social media (Facebook, Instagram)
• Press calls, meetings with journalists
• Translations, materials review

• Cross marketing events (cooperation with doctors, golf/polo clubs, upscale beauty salons, centers, car centers, restaurants).
• Presentation for celebrities (ambassadors):
  • Press tours, freelance journalists visits
  • Press breakfasts, presentations

The full organization, stand, technic, topic concept development, presentation, coordination and communication

• Organization of the presentation at the exhibition: topic concept development, coordination, and communication of the topic with the sponsors of the exhibition, arranging the presentation to be on the agenda of the exhibition, coordination of timing.
• Organization of technical support for the presentation – screen, microphone, laptop, etc. Pick up upon arrival at the exhibition and accompanying during the exhibition.
• Assistance in obtaining Russia’s visa – we provide the invitation letter, which is a visa requirement

• Personal Account manager for Moscow and CIS;
• Sales-calls
• Participation in medical conferences, road shows, and workshops
• Professional translations;
• Business breakfasts for potential Business Partners